Recently, I was on an airplane with set programming, when this ad campaign came on. By the instant interest I took in the series of videos shown below, it could be questionable whether this was an advertisement or simply entertainment. By simply explaining in such detail the lengthy design process for each car, Lincoln shows how much the customer is considered at every level of design. This is far beyond what I expected and would appeal greatly to those who seek such luxury cars, creating an one of a kind appeal.

https://www.youtube.com/watch?v=grqSn1q-RYY&list=PLAEESfiI93W-zl-d2wTNAe_hZ7y0VPDAl

The video that interested me most was the sixth and final video, “Materializing a Motorcar.” Taking fashion design into the interior of a car, sparked an appreciation for Lincoln cars in a way beyond their actual use. The interior designers work by choosing colours and materials so particularly, the same way as one off fashion items or luxury homes. After watching these videos, I now view Lincoln cars as a personalized experience more than a method of travel. The connection their brand made with me through interviews with these different designers will be remembered if I am ever lucky enough to be shopping in this market.