Facebook was introduced to many of us a long time ago and clicking on their “home” page which would take you to the constantly updated newsfeed became natural and even comforting. Now, they are coming out with software that allows Facebook to be built into a new HTC and Android phone. The easy access to the social media website does more than an application by connecting users to Facebook through any other app they use. This follows right in line with customer’s growing need to multi-task and hyper-task on their mobile devices, (as discussed in trendwatching’s blog, Ten crucial consumer trends for 2013), and Facebook as the dominant presence on these phones is positioning itself very well for that movement.

However, the ad released to promote this new development, has been highly criticized. As stated in Adweek’s blog, Facebook pitches home sweet home…, the endgame of Facebook Home is “most certainly “to track more of a user’s behavior on devices and present more opportunities to serve up advertising.” Another Adweek blog refers to Facebooks advertisement pitch for Home commenting that,  “it won’t do much to convince anyone that Facebook isn’t, at its core, arrogant and condescending and not really to be trusted with the power it wields.”

https://www.youtube.com/watch?v=Lep_DSmSRwE

So, is Facebook simply trying to hide it’s real motives behind their feel good advertisements, or does the comforting feeling many of us get from connecting to Facebook truly provide a sense of home?