Technology is advancing, and so is Business. In times, business was simpler; there were shops selling products and going to the shops was the only option for the consumers. But then came e-commerce, it made very convenient for consumers and sellers. The consumers were no longer required to waste their time in going to stores and showrooms for any product. Almost every product is now available on the Internet through e-commerce. To make it even more convenient, many brands have developed their own application for smartphones through which they sell their products and also provide customer service. Today, every business needs an app to get visible in the market and reach out to its target customers.[i]
Having app makes it very easy for the customers to be updated with the new products and other details of the products. It makes it easy for the business too, as now they just need to update the app with latest information, which would reach the customers. It also gives the customers benefit of shopping according to their convenience and time as the app makes it very flexible for them. Also customer service and questions of the customers can be answered through the app. Social media has taken a new turn in today’s generation, it has become one of the most important invention for people. Thus linking a business’s app with the social media would bring it into the customer’s eyes and would increase its customer market. Also promotions and coupons can be provided to the app users, which can prove to be another effective promotion strategy. For example, an offer like ‘Install and get flat 30% off’, an offer like this would force the customers to install the app.
The basic requirement for every business in today’s world is to have an app to reach out to target customers and increase customer engagement within businesses. There is a popular old saying ‘first impression is the last impression’; a mobile app makes your business impressive that stays in the minds of customers for a long time.[ii]
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