Pernille Fjeld-Hansen

Spotify is an award-winning digital music service, already used and loved by millions of Europeans, that is expected to compete with ITunes, offering costumers free access to approximately 15 million songs. The biggest difference is, that by using Spotify, consumers are leasing the right to listen to music, while on iTunes, consumers own the right to their downloaded music.

Anyone can use Spotify’s service for free with ads, for 5 dollars a month without ads and 10 dollars a month for mobile access. Rumors claimed apple wanted to buy the company, but instead they launched the a new music service that makes it easier for consumers to sync music and other data to different devices.

Though Spotify has taken over some of iTunes’ market share in Europe, it still is the most successful music store in history. ITunes was the first to enter this type of market, which is a significant benefit, and makes it harder for Spotify to compete.