Pernille Fjeld-Hansen

As I read through my classmate’s blogs, I came across a blogpost Yssa Romero wrote about Coca-Cola’s new campaign, taken from this article. This really caught my eye, and I have to say I was surprised Coca-Cola, one of the world’s biggest companies, could run this kind of campaign.

As a promotional strategy, Coca-Cola released a campaign that featured a series of bottle caps that were supposed to be used to create humorous sentences. The bottles had offensive phrases on them, which also had different meaning in other languages. For example, “retard” is an offensive word in English, but translates to “shower” in French.

The marketing department in Coca-Cola did not do a very good job on this campaign. What was supposed to be funny turned out to be offensive and confusing.