Now this blog is going to be biased, guaranteed. I’m an American car man, always have been, always will be. And if you aren’t, well, you should probably at least respect them for what they’ve done.

The news reports are beginning to say the same thing. Detroit is back. Businessweek.com says that ‘Carmakers Are a Recovery Bright Spot’. The Big 3 have moved away from large-sized vehicles and into the production of smaller, fuel-efficient cars, giving them an advantage over the European fascination with the V-6 engine. Not only will this lead to a rise in popularity of these companies again, but the American economy will boom. New jobs will open up, more money will come in to the North American economy, and everything will work out. At least that is what Chrysler is trying to market. 

This is an old video, but watch Eminem’s sponsorship of Detroit in a Chrysler ad. In this video, Chrysler takes a new form of marketing: instead of covering up their problems, they are blatently stating the issues, and showing that their history will resolve any and all problems in the future. It is actually very compelling to watch, a much better done ad then any I have seen for a motor company.

Detroit’s back people, they proved again that the American Auto industry is one of the toughest, if not the toughest, in the world.

Images from Google.