Gaming is indeed an essential entertainment for many individuals. With numerous launches of popular video games such as PS4, Battle Field 4, and GTA 5 that Allen mentioned in his blog post, it’s obvious that there exist a large demand and opportunity for growth in the gaming industry.

In this competitive market, there was one firm that not only dominated the gaming industry in Korea, but also successfully expanded into global markets including Asia, America, and Europe; without a doubt, it is Nexon. The key to the success of Nexon is its “Free to play” strategy. With Nexon’s point of difference, the company is able to build a wide customer segments as player can choose to play a large selection of games for free. There is no reason why one would not want to play for free as I was one of the royal customers as well.

Recently, video games’ popularity has increased significantly. For companies like Nexon, innovations like “mind controlled” games are inevitable in order to compete with major rivalry like Xbox and PlayStation. As customers are constantly looking for newest and most exciting gaming experience,  this innovation from NAIT is the new solution to succeed in this ever-growing industry.