As companies seek for ways to maximize their profit, there is no doubt that it is necessary to take sustainability into account when making decisions.

McDonalds, one of the largest global fast food chains, has been  an extremely successful company because of its effective advertisements that draw the interests of a wide customer segment from kids, adults, to elderly. However, it’s been a concern in the society that the exposure of the advertisement of Happy Meal to kids  will promote the idea of unhealthy diet.

Nevertheless, in respect to McDonald’s sustainable strategies, the company recently teamed up with National Football League (NFL) to promote its Happy Meal menu. This strategy not only makes economic sense as it can definitely increase the revenue by attracting NFL viewers, but also address the previous issue as McDonalds aims to promote the image of fitness and sport instead of unhealthy lifestyle.

Sustainability is not just for McDonalds, but for any businesses that seek for success in the long term. For example, Claire’s blog post about the strategy that 7-11 took to achieve sustainability definitely demonstrates the uniform direction today that companies must take for success.