The Ingenious, Indispensable, Inclusive Incentives of Inbound Marketing

It’s been sixty-nine days since my first blog post in the beginning of the year and I feel like a lot has changed since then. Looking back, I see that in this period, many assignments have been turned in, even more midterms have been written, and most importantly, lasting friendships have been made. On this day, I’m writing my tenth blog post (milestone!) and I think it would be fitting for my tenth blog post to be about another blog. Looking online, one blog site that particularly captivated me belonged to a man named Chris Brogan, professional speaker and CEO of Owner Media Group. The first thing I noticed in his site is how clean and professional his blog looked. When reading his articles, I was impressed in how not all of his articles talked about only business, but about his life philosophies. One article that particularly impressed me talked about inbound marketing- the promotion of a company through blogs, social media, and other forms of content marketing.  Reflecting on his blog, I realized he was doing the same thing; throughout all his articles, he was always subtly putting in links that led to registering for his webinars. While normally I wouldn’t sign up for these kind of things, I now considered doing it as Chris had given me so much goodwill over all the free insightful articles he had posted. Even though I haven’t tried to sell anything on my blog (yet), Chris’s opened my eyes to one of the core essences of marketing: if someone likes you, they will usually buy what you’re selling.

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