Oct 07 2012
Thumbs Up Brand Association
Thumbs Up is the leading brand of cola in the Indian Industry, at nearly 42% of the market share. Coca-Cola India Pvt and Owner of the Thumbs Up brand recently made an endorsement agreement with Salman Khan, who they hope will further benefit the brand with his association. Salman is a current megastar in India, and with his popularity after his last two hits, the CEO of Coca-Cola India hopes, “the brand’s core values of masculinity, adventure, thrill and excitement will further be amplified by Salman’s association and will help us take the brand to the next level.” As the brand ambassador, Salman will be able to bring in even more consumers because of his vast amount of followers and support. Not only this, but Coca-Cola also signed an agreement with The Salman Khan Foundation, Being Human. The association between these two organization will be mutually beneficial; Coca-Cola and Being Human will work together to give back and build strong communities, which in turn will lead to greater respect and support. Coca-Cola is helping their brand image by associating with Being Human and similar foundations and as result should see more success in the future.
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