Marketing is very creative tool to be used and effective way to grab attention from targeted group. Especially for well known products and famous celebrities, creative marketing is necessary to increase initial attention to major focus.

Delivering clear and creative message which people never seen before causes enormous focus about the group. However, it is important seeing from customers or viewers perspective and how watchers will react towards new creative advertisement. The assumption should be carefully examine or else it could lead to complaints with recall and possibly cannot regain the positiveness that company had before.

As an example, the Beatles, the 1966 US release of their album “Yesterday and Today” which shows unthoughtful decision that created huge unethical marketing strategy. Upon release, reaction was immediate, and Capitol received unbelievable amount of complaints from dealers. The record was immediately recalled and all copies were ordered shipped back to the record label, leading to its collectibility. This incident was all over the news and affected their sales greatly. However, with fast recall and almost immediate response towards this unethical album cover, they still managed to be number one seller in United States.

source:

http://arts.guardian.co.uk/pictures/image/0,8543,-11004928939,00.html

http://voices.yahoo.com/the-beatles-album-yesterdayand-toay-end-an-7094100.html?cat=33