This is one of my favorite course that I can take in Sauder. Overall quality of the course is excellent! I loved the content, it changed my thought towards marketing, initially I believed that marketing is more intuitive and common sense to learn about but it is really deep and as I learn more, it is more complex since it involves psychology, economic, and all other factors.

My Favorite part is group work, which we all attended every meeting with ideas and discussed and provide feedback for each ideas. Our team overall shows professionalism in terms of respecting and caring each others.

As I reach the end of the course, my skills with communicating and participating increased thus resulted in effective meeting with less time-wastes. Also, I can apply some methods to daily life when I purchase products and just think about simple strategies that company is using and how they advertise their products through which promotions and how effectively works. Thus, I feel more knowledged and developed.

I do not agree that Colgate advertisement is clever nor delivering straight message to consumers. Personally, it is very confusing and do not understand relativeness of Colgate and marriage couples in advertisement. I spend fair amount of time looking at the advertisement and discovered unusual part in each pictures such as too many fingers, phantom arm, and one ear. However, after I noticed, it seems hideous and importantly, I still cannot find the connection between the unusual fact in pictures and the message that Colgate wants to delivered to customers.

According to Jenny’s blog, this campaign had purpose that food remaining on teeth draws more attention than any physical defect and wishing customers to recognize the importance of having flossing. However, I would never guess or realize how these photoshopped pictures can lead us to recognize the importance of flossing.

In my sense, advertisement should be easy to understand and reachable to customers without feeling of gruesome. Seeing seven fingers does not connects me with Colgate’s floss even though explanation is provided. Jenny mentioned that Colgate’s advertisement is unique and delivers right message to right people which I strongly disagree with. Since, my only opinion is biased, I tested my friends if they can think what products would be related to this advertisement, few answers came up such as Camara, photoshop programs, and divorce preventing program. Customers have different perspective and approach, marketer should carefully examine their advertisement by getting feedback from public or even anyone who are not related to Colgate. Therefore, I believe this advertisement is not a good example of creativeness and unique due to fail in delivering right message to number of us. 

In 21st century’s fierce and intense competitive market, companies are now exploring new streets to strengthen their sales and increase market shares. Traditional concept of marketing is now nonexistent. All the companies are still looking for “most effective” source of marketing area. Corporations around the world are now taking advantage of Internet to push their sales and increase their market shares.

The Internet community collects billions of information from people across the world from different regions and cultures. The Internet has become unbeatable e-commerce industry to enhance growth and increasing revenue. One of the best part of online marketing strategies are less time consuming which decreases the overall costs of advertisement and also once they are spread, it grows exponentially just like powerful viruses. Properly aligned Internet marketing strategies enable the corporations and its brand to become more noticeable, accessible and gains popularity among the public. Thus, now it is rare to see companies not reaching e-commerce industry.

Just a question pops up in my head.

Now, Internet is fundamental and critical source of marketing strategy.

What is the new source for next generation?

source:

http://www.annexcore.com/blog/internet-marketing-most-powerful-lead-generation-tool/

Marketing is very creative tool to be used and effective way to grab attention from targeted group. Especially for well known products and famous celebrities, creative marketing is necessary to increase initial attention to major focus.

Delivering clear and creative message which people never seen before causes enormous focus about the group. However, it is important seeing from customers or viewers perspective and how watchers will react towards new creative advertisement. The assumption should be carefully examine or else it could lead to complaints with recall and possibly cannot regain the positiveness that company had before.

As an example, the Beatles, the 1966 US release of their album “Yesterday and Today” which shows unthoughtful decision that created huge unethical marketing strategy. Upon release, reaction was immediate, and Capitol received unbelievable amount of complaints from dealers. The record was immediately recalled and all copies were ordered shipped back to the record label, leading to its collectibility. This incident was all over the news and affected their sales greatly. However, with fast recall and almost immediate response towards this unethical album cover, they still managed to be number one seller in United States.

source:

http://arts.guardian.co.uk/pictures/image/0,8543,-11004928939,00.html

http://voices.yahoo.com/the-beatles-album-yesterdayand-toay-end-an-7094100.html?cat=33

The Banzai Pools is one of the inflatable pool that kids dream to install in their backyard on hot summer day. This products can be purchased in big stores such as Wal-Mart, Target and Toys R US. As parents first intuitive imagination with this product is their children having a great time with their friends in this pool. Banzai advertisement shows that the pool is big enough to multiple kids to play in. With imagining their kids face with excitement, purchasing is not a big problem. However, After purchase is made, unpack and set-up the product, they see unattractive miniature version of water pool which is totally different than outside of box. It is a totally unethical advertisement and enough to bring a word “betrayal” with disappointment.

Banzai’s exaggerated advertisement is hurting children and angers the parents. This issue is beyond misinterpreted advertisement. Banzai is losing potential customers because of negative image of the company due to digitally manipulated images. Also, Banzai’s Misleading advertisement will not bring repurchasing customers which cannot create further revenue.

As a result, Company should acknowledge that marketing with false information could increase initial profit but final consequences will not be positive. These kind of unethical and misleading marketing strategies should be banned and carefully examined. 

source:http://voices.yahoo.com/false-advertisement-childrens-outdoor-toys-397681.html

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