The Banzai Pools is one of the inflatable pool that kids dream to install in their backyard on hot summer day. This products can be purchased in big stores such as Wal-Mart, Target and Toys R US. As parents first intuitive imagination with this product is their children having a great time with their friends in this pool. Banzai advertisement shows that the pool is big enough to multiple kids to play in. With imagining their kids face with excitement, purchasing is not a big problem. However, After purchase is made, unpack and set-up the product, they see unattractive miniature version of water pool which is totally different than outside of box. It is a totally unethical advertisement and enough to bring a word “betrayal” with disappointment.
Banzai’s exaggerated advertisement is hurting children and angers the parents. This issue is beyond misinterpreted advertisement. Banzai is losing potential customers because of negative image of the company due to digitally manipulated images. Also, Banzai’s Misleading advertisement will not bring repurchasing customers which cannot create further revenue.
As a result, Company should acknowledge that marketing with false information could increase initial profit but final consequences will not be positive. These kind of unethical and misleading marketing strategies should be banned and carefully examined.
source:http://voices.yahoo.com/false-advertisement-childrens-outdoor-toys-397681.html