Monthly Archives: March 2013

H&M lunches new weapon to fight with ZARA and GAP. ROUND 1!

Link

1

H&M added “& other stories” in business portfolio. & other stories provides high quality clothes than any other H&M stores. The first store is opened(March 8th) in London, where & Other stories first product line is hold and also the products from other labels and designers are combined. Their targeted segment is 30s and 40s those who want “poetic& Dandy” and classic semi-casual clothes.

However, H&M delayed the e-commerce in the U.S because i believe that H&M is considering the effects of their brand image as low-priced with fair quality which could possibly affect the image of new brand(& other stories) which will solidifying the false image that are created from customer’s perspectives. Throwing away the “cheap” image is the critical point that H&M should know and the image can be thrown by educating people with advertisement and promotions. Fearfully, if they fail solidifying new high-quality image and have same “cheap” image as H&M, they will have big loss of investment and importantly, all the media, ZARA and GAP will laugh at H&M and their set of strategies.

If “& other stories” successfully implement their high-quality image, a good and fair “fight” will be created and will provide more diverse choices to consumers. The healthy competition with direct competitors will motivate and encourage each other. I am looking forward to see how H&M will build the & other stories image, which way they will advertise, how consumers will react towards the “new weapon” and what results will be draw.

source: http://www.brandchannel.com/home/post/2013/03/12/HM-Other-Stories-031213.aspx

I vote for Internet as the best marketing tool to be used in 21st century!

Posted on by
Reply

In 21st century’s fierce and intense competitive market, companies are now exploring new streets to strengthen their sales and increase market shares. Traditional concept of marketing is now nonexistent. All the companies are still looking for “most effective” source of marketing area. Corporations around the world are now taking advantage of Internet to push their sales and increase their market shares.

The Internet community collects billions of information from people across the world from different regions and cultures. The Internet has become unbeatable e-commerce industry to enhance growth and increasing revenue. One of the best part of online marketing strategies are less time consuming which decreases the overall costs of advertisement and also once they are spread, it grows exponentially just like powerful viruses. Properly aligned Internet marketing strategies enable the corporations and its brand to become more noticeable, accessible and gains popularity among the public. Thus, now it is rare to see companies not reaching e-commerce industry.

Just a question pops up in my head.

Now, Internet is fundamental and critical source of marketing strategy.

What is the new source for next generation?

source:

http://www.annexcore.com/blog/internet-marketing-most-powerful-lead-generation-tool/