IT/INFORMATION SYSTEM
A MANAGEMENT INFORMATION SYSTEM IS A SYSTEM THAT PROVIDES INFORMATION NEEDED TO MANAGE ORGANIZATIONS
BUSINESS TECHNOLOGY MANAGEMENT IS A MANAGEMENT SCIENCE THAT SEEKS TO UNIFY BUSINESS AND TECHNOLOGY DECISION-MAKING
technology is no longer only to produce information
TECHNOLOGY—MIS/BTM IS TO APPLY IT IN BUSINESS—BUSINESS
Computational advertising Advertising/Publishing
— What is the role of an architect when you renovate your house or build a new one?
HOW TARGET CAN KNOW A TEEN GIRL A PREGNANT BEFORE HER FATHER?
— related-search
WHY SHOULD YOU CARE?
1.
— assume you run a small business and want to build a web site to sell your chocolate
Facebook Places = Foursquare (allow you to check in)
WHAT IS MISSING?
— knowing who your users are and how they are going to use the system?
— understanding and providing requirements
— knowing how to adjust other parts of your business to accommodate system
2.
BUSINESS TECH MANAGEMENT IS FOR STUDENTS WHO ARE INSPIRED TO USE TECH TO CHANGE THE WORLD
WHAT IF I DONT CARE THE CHANGING WORLD?
— BANKRUPT
3.
— 20%–70% IT investments are wasted
— CEO and/or CFO should be responsible (“I’m not a IT person”, you have to find a way to understand it/how to control it)
WHAT IS MISSING?
— understanding and conveying requirements
— good project management
— business- IT alignment
— ensuring your technicians value your business
— can use IT Governance to control
STRATERGIC AND TACTICAL PLANS
— what tech should we consider?
— how do we leverage their opportunities?
— how do we minimize their risks?
REVOLUTIONIZING INNOVATION
— MEASUREMENT — using IT to get data — RADICALLY IMPROVED WAYS TO GET INFORMATION, e.g., through clickstream data, Google trends, detailed email data, UPS trucks
— EXPERIMENTATION — get inspiration — AMAZON conducts A/B experiments, tests of its web pages that deliver different versions of the same page at the same time to different visitors, monitoring customer experience and follow-through. Google does 200-300 experiments every day.
— SHARING — share the inspiration — for example, Cisco did not support employees with Macs.
— REPLICATION — USE IT TO REPLICATE BUSINESS PROCESSES
AN EXAMPLE OF MEASUREMENT: HURRICANE SANDY