Month: September 2010



When talking about marketing, there is always this successful company that I have to come across.

Tah Dah…APPLE!!!

Apple is one of the few companies that I have known people “craving” for. The success of developing the affective component of it’s consumers is definitely one of their sustainable competitive strategies. I have hardly ever heard of hundreds of apple fans starting to line up for a product days before its debut. (Well, I know one of my friends went to line up for a xbox360 before its debut. ) I have to say that Apple has succeeded on it’s marketing, so maybe their marketing division generally gets the most annual bonus? LOL

Fans lining up for the recent debut of iPhone 4

Apple is not only a manufacturer of it’s products, but also a merchandiser who establishes their own Apple Stores.

Their flagship store located on the 5th Ave. Manhattan New York

What apple has done differently than most of it’s competitors is that they display a large number of laptops, desktops, iPhones, iPods etc at their stores and have “potential” consumers come in and play with them and eventually fall in love with them LOL. Trust me, once you use Apple products, you ARE going to love it.

I was deciding what laptop to get after I graduated from high school. I was thinking between a Sony Vaio or a Macbook, because Vaio has many colours and they are beautiful. I was at first reluctant to get a Macbook because I was more used to the Windows system. However, my Macbook-user-friends were all convincing me to get a Macbook, and I ended up with a Macbook in my hand. Guess what happened? I fell in love with it, and every time if people ask me what laptop I recommend, my answer is always “get a Macbook, and you will love it! Guaranteed!”

Oh, I think word of mouth is another factor that increases its revenue =P

I LOVE MY “APPLICIOUS” LIFE!

Although I had no knowledge of the fundamentals of marketing before taking this course, I have encountered marketing for so many time in my life. What I am referring to is the tiny little things we do everyday. For example, when we want something that is a “No” answer from our parents, we will debate with them to try to let them buy our idea. In the process of convincing them, we use different strategies. Babies/kids cry when they are not satisfied; teenagers debate/argue when their wish is rejected. Similar situations are so easy to find. What I am trying to say here is that marketing should not be a very abstract idea but rather a concept that can be easily applied in life.

I actually think all undergrad students should take some different kinds of marketing classes, for the following reasons:

After we graduate from universities, most of us will be entering the work force, which means we need to be able to sell ourselves to potential employers. I believe there are millions of students graduating every year, making the market increasingly competitive. The sustainable competitive advantage one possesses can make a huge difference during the application process. Therefore, we need to learn to brand ourselves to be outstanding.

After the first 2 weeks of school, I find marketing quite interesting. The first lecture we had about the Olympics really did leave me a great impression, especially because my memory of other classes’ first lectures aren’t that clear.

Welcome to UBC Blogs. This is your first post. Edit or delete it, then start blogging!