“Applicious” Life
Sep 29th, 2010 by phoebe2
When talking about marketing, there is always this successful company that I have to come across.
Tah Dah…APPLE!!!
Apple is one of the few companies that I have known people “craving” for. The success of developing the affective component of it’s consumers is definitely one of their sustainable competitive strategies. I have hardly ever heard of hundreds of apple fans starting to line up for a product days before its debut. (Well, I know one of my friends went to line up for a xbox360 before its debut. ) I have to say that Apple has succeeded on it’s marketing, so maybe their marketing division generally gets the most annual bonus? LOL
Fans lining up for the recent debut of iPhone 4
Apple is not only a manufacturer of it’s products, but also a merchandiser who establishes their own Apple Stores.
Their flagship store located on the 5th Ave. Manhattan New York
What apple has done differently than most of it’s competitors is that they display a large number of laptops, desktops, iPhones, iPods etc at their stores and have “potential” consumers come in and play with them and eventually fall in love with them LOL. Trust me, once you use Apple products, you ARE going to love it.
I was deciding what laptop to get after I graduated from high school. I was thinking between a Sony Vaio or a Macbook, because Vaio has many colours and they are beautiful. I was at first reluctant to get a Macbook because I was more used to the Windows system. However, my Macbook-user-friends were all convincing me to get a Macbook, and I ended up with a Macbook in my hand. Guess what happened? I fell in love with it, and every time if people ask me what laptop I recommend, my answer is always “get a Macbook, and you will love it! Guaranteed!”
Oh, I think word of mouth is another factor that increases its revenue =P
I LOVE MY “APPLICIOUS” LIFE!