Phoebe Fangyi Chen's Blog

It’s the last week of school. “YAY” for finishing another semester in univeristy and “OH NO” for the upcoming final exams. Since it’s the last week of school, why not share something interesting/funny to everyone? Let’s have some fun before we all dive into the finals. This is a passage about marketing that I once […]

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An exciting fashion event hit Vancouver last Saturday Nov. 20th, 2010. Before telling you what the event was about, I am going to show you a few photos of what was happening that day. You might ask what are these people lining up for? Haha, the answer is that they are lining up to buy […]

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I remember reading an online article “McDonalds Decides To Go Green, Changing Its Iconic Logo in Germany” conveying the the action of McDonald’s going “green” by changing its logo in European countries. (http://www.thejakartaglobe.com/business/mcdonalds-decides-to-go-green-changing-its-iconic-logo-in-germany/343288) McDonald’s first started in Germany. Specifically, the yellow and curvy “M” is no longer standing on a red background, instead, the background […]

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After reading Kimberley Chung’s post “Buy One Get One Free,” I had a few thoughts in mind. https://blogs.ubc.ca/kimberleychung/2010/11/07/buy-one-get-one-free/ There are always different kinds of promotions going on almost all the time, and this phenomenon becomes more obvious now as the biggest holiday, Christmas is coming in about a month. When you walk into malls, individual […]

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This week in Class, Tamar was teaching us about the Product P in the 4P’s, and one of the class activities she did was really fun. Specifically, she put 20(?) logos in a picture and ask us to tell which one was which. Tamar did not show us the full logos, instead, she only showed […]

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I remember there was one question on our midterm that was about Coach sending handbags from it’s rivals to a celebrity. Why would Coach do that? The answer is very simple-Coach thinks the that celebrity does not match with its brand image. In other words, when that celebrity is carrying a Coach handbag, it potentially […]

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If I mention the term “fast food,” what pops up right away? The possible answers include, MacDonald, KFC, Burger King, A&W, and etc.. Here is another question: have you every consider Subway a kind of fast food? If your answer falls on the negative side, I think the position strategy utilized by Subway has succeeded. […]

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I was just reading my friend, Susan’s blog, and one of her post provoked my interest. https://blogs.ubc.ca/susanz/2010/10/09/thinking-ahead/#content In her post, she stressed on the importance of looking into the future to find opportunities, where firms can increase their revenue. Oct. 10th, 2010, which just passed away five days ago, was seen as one of the […]

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I remember a quote, which says “life was so much simpler when apple and blackberry were just fruits.” This funny quote metaphorically describes the situation of the mobile phone market, which is mostly dominated by iPhone-Apple and Blackberry-RIM. Although Apple and RIM see each other as their rival, I perceive their competition in a different […]

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 When talking about marketing, there is always this successful company that I have to come across. Tah Dah…APPLE!!! Apple is one of the few companies that I have known people “craving” for. The success of developing the affective component of it’s consumers is definitely one of their sustainable competitive strategies. I have hardly ever […]

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