We’ve all seen ads that appeal to a specific target or segment such as baby ads for parents, phones for the technological savvy, household products for housewives, gym equipment for men, toys for little children and the list goes on.

However, what truly qualifies as a global marketing ad? Is it effective? Can it be played in cities all around the world? Taco Bell came out with a new 2013 marketing commercial titled “the world’s most obvious idea”. You can view the video here:

https://www.youtube.com/watch?feature=player_embedded&v=koAGOyJ28dM

The ad starts with teenagers eating their new product called the “cool ranch tacos” followed by businessmen in a board meeting and then convenience store owners, news anchors,  soldiers, representatives in global conferences, monks, astronauts, taxi drivers and old people all enjoying and eating their new “cool ranch tacos”.

The new marketing ad that took off like a wildfire garnered over 300,000 views on youtube within 2 weeks, clearly wants the general public to know that fast food is for everyone — the old, the young, white collar and blue collar workers alike. The ad aims to re-position itself and its target market to separate itself from other fast food businesses by showing that they have created a product that is meant for everyone (low – high income).

The commercial seems to employ a undifferentiated marketing strategy as people from all walks of life are seen to be enjoying tacos. The ad also seems to portray an intensive distribution strategy as it shows people from very different and diverse backgrounds (ranging from the urban to suburban, fancy boardrooms to convenience stores and global conferences to jungles) enjoying tacos, explicitly implying that Taco bells are convenient, easy to find and there’s always one near you no matter where you are in the world.