The New Age of Marketing
Believe it or not, newspaper ads are no longer the ideal marketing and campaigning strategy in the 21st century. All jokes aside, digital marketing has become the most effective way to create a relationship with the consumer. With the frequent use of social media websites like Facebook, Twitter, and YouTube by people of all ages around the world, Canadian advertisers have finally pushed advertisements onto Instagram, a photo-sharing service owned by Facebook Inc. Ads have appeared on Instagram in the United States, Britain, and Australia for the past year. This strategic decision by Facebook Inc. is an effort to make Instagram into a “sustainable business.” Facebook has long been using ads to account for its revenues. Advertisement on free social media sites is now a common occurrence.
In this new age of marketing, commercials have changed over the years as well. Recently, Nike began a revolutionary campaign as they attempt to market two new sneakers under their Jordan Brand subsidiary. NBA superstars Chris Paul and Blake Griffin – the faces of the Jordan CP3.VIII and Jordan Super.Fly 3 respectively – co-host a comedy television campaign called “BGCP3TV in HD.” Do not expect the typical 30-second ad displaying each respective sneaker through on-court action and slow-motion dunks as that is tossed into the trash. Instead, Jordan brings both Paul and Griffin together to star in a newly unveiled and rather unique campaign. This weekly five-minute sketch comedy will air on television, YouTube, and unsurprisingly, social media. Social media has become the prototypical marketing strategy for this new age. Newspaper advertising is no more.
http://www.entrepreneur.com/article/204976
http://www.economist.com/blogs/babbage/2012/03/newspaper-advertising
http://news.nike.com/news/jordan-brand-announces-comedy-tv-campaign-bgcp3tv-in-hd
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http://news.nike.com/news/jordan-brand-announces-comedy-tv-campaign-bgcp3tv-in-hd