I had never envisioned myself to be a risk-taker or an entrepreneur. 42 changed my mind.  Cathy Han, CEO of 42, ignited my interest in entrepreneurship with the company’s fusion of business and retail using MIS.

We live in a technology age where an endless amount of information is readily available;  value lies in the effective management of data, or big data.   42 has “reinvented” the retail experience by using POS data to pinpoint consumers’ preferences for retailers.  Retailers can then use this information to effectively tailor their services and products.

Showcasing the company and team’s small steps as well as milestones, 42’s blog is an inspiring timeline. Posts on 42’s participation in New York Fashion Week and TechCrunch, as well as feature in Spark realistically provides insight to the success of a company with a lean start-up. Just last month, Cathy Han spoke at the Global Entrepreneurship Summit, demonstrating that entrepreneurship expands beyond the scope of one’s own business to that of the international community.  Future posts will undoubtedly continue to record the evolution of retail business, the exponential growth of big data, and the entrepreneurial insights of 42’s journey.

Works Cited

Manyika, James, Michael Chui, Brad Brown, Jacques Bughin, Richard Dobbs, Charles Roxburgh, and Angela Hung Byers. “Big Data: The next Frontier for Innovation, Competition, and Productivity.” Insights & Publications. McKinsey & Company, May 2011. Web. 27 Oct. 2013.

42 – Retail Experience, Reinvented. 42.  N.p., n.d. Web. 27 Oct. 2013.