Moores Clothing for Men holds an annual suit drive, collecting gently used professional attire from Canadians for unemployed Canadians. In the past four years, 100,000 disadvantaged men have been given a second chance because of Moores.

Learning of this suit drive gave me a heart-warming feeling. To see individuals who had lost hope regain confidence and respect was inspiring. With further thoughts, however, I soon recognized benefits beyond the apparent objective of this event.

Consumers are given a simple way to effectively help the unemployed, and they further benefit from the 50% discount on Moores products that the company offers to donors.

Offering discounts to donors benefits Moores as well. Donors may not necessarily be Moores customers, thus Moores expands its clientele base through such social advertising.  Furthermore, by contributing to a social issue,  the public becomes aware of Moores’ socially-conscious values, and the company receives positive publicity.

On an even greater scale, our society benefits. Canada’s workforce gains individuals who would not have originally become a working member of society. Regardless of the magnitude of each individual’s contribution, they are undoubtedly adding to society’s well-being through their work efforts.

Moores is creating shared value. 

[youtube=https://www.youtube.com/watch?v=6a6VVncgHcY]

 

Works Cited

Patriquin, Jessica. “Suit Donations Increase Canadian Men’s Chances Of Securing Jobs.”Newswire. CNW Group Ltd, 2 July 2013. Web. 30 Oct. 2013.