I looked back and started to think thoughtfully about how I was hooked by and fell into this “perfect” trap conducted by Neto Trade, an online international investment scam, which “claims” to provide its customers with a online trading platform and online trading assistance.
So I analyzed my experiences with this scam and connected them with its business model canvas.
Value Proposition:
Neto Trade made me(customers) believe that it was able to remove my pain(lack of money and lack of knowledge & experiences about market trading) and provide me with a major gain (earning millions of dollars and the knowledge + experiences about financial trading).
Customer Relationship:
Neto Trade offered me with absolutely customized assistance and services through its continuous emailing and phone calling, from which I started to believe that I actually had the potential and ability to trade successfully, and from which they had built a trust relationship with me before I realized this big scam.
Target Customer/ Customer Segment:
Obviously, people like me who are longing for money/profit; who has zero or little experience with online market trading, and who is eager to learn more about how to do online trading like a pro.
Revenue Stream:
Neto Trade has a large revenue stream from all investments and deposits of its customers, who invest their money with the hope of earning a enormous amount of profits from the “reliable”, “profitable” and “educational” market trading platform.
Reflection:
Fortunate enough, I doubled checked the reputation and current news of this unethical company before I made the $500 deposit. As you can tell, there are thousands of complaints online that uncovered this big scam.
Indeed, Neto Trade did make a large amount of profit through its “dirty” means , but this should not be the way how companies make profit
Through this experience, I have learned that as a customer, I have to invest my money more carefully and thoughtfully, and as a potential businessman, I will have to authentically solve the pain and create the gain for my customers as well as building an ethical reputation in order to meet the corporation social responsibility and sustainability.
Web References:
http://www.forexpeacearmy.com/forex-forum/scam-alerts-folder/28807-neto-trade-big-scam.html
http://forexbrokersonline.org/Netotrade-review/?src1=awennt&src2=b4s23pev_218_720277
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