Starting a business isn’t an easy thing to do. It takes a lot of determination, hard work, and persistence to be successful. Seth Godin explains in his blog how many new businesspeople have “magical thinking” while creating their business. “It’s magical thinking that causes nearly every consumer web startup to fail. And yet it’s magic that’s at the root of customer love,” says Aaron Schildkrout. The person is so strong-minded about their business that they forget to think about being appealing to consumers. This is similar to what Emma Smith and Amielle Lake talked about in class. Emma spoke about having blinders on and thinking her idea would work even though it wasn’t logical. Amielle told us how she pivoted many times before ending up at her final goal. I think it’s easy to get caught up in your project, especially if you’re passionate about it. It’s also hard to be told that you’re doing something wrong. I agree with what Seth said in his blog post, “change is hard”, but it is sometimes crucial for a business to prosper. Change and growth are necessary for a business to expand, even though it may be difficult at the beginning.
Sources:
http://sethgodin.typepad.com/seths_blog/2014/10/avoiding-magical-thinking.html
Photo Source:
http://diverseharmony.org/wp-content/uploads/2013/04/Magical-Thinking-Image-RGB-final-11.png