Online shopping is one of the greatest things about the Internet. As Felicia Chong stated in her blog post, Amazon is taking advantage of the growing e-commerce industry. Amazon’s introduction of same-day shipping will further place the company above competitors. I agree with Felicia that a key factor of success with e-commerce is speed and convenience. Instant gratification is something we as consumers have grown accustomed to. Technology is most likely the cause of this. Everything is becoming faster and more efficient at such a high rate that we don’t even remember the “old” technology. For example, Amazon is also experimenting with using drones for delivery. If these drones become the new normal delivery system, mail couriers could become obsolete. This goes with what Felicia said, “With rapid advances in technology and transportation, it is very likely that this competitive advantage will not last.” Technological points of difference eventually become points of parity, so companies will have to be constantly innovating to stay competitive. I think this is very hard to accomplish, which is why most companies don’t last very long. There will always be something new and better to replace the old and inferior.

Source:

https://blogs.ubc.ca/feliciachong96/2014/11/08/amazon-brings-one-day-delivery-to-vancouver/

Photo Source:

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