After one term study of marketing, I find marketing is an interesting study of how firms develop a product, product a product, promote a product and generate market share by using the STP strategy.

By doing team projects, I find it is really enjoyable and effective if everyone can raise their own opinions. Team should be coordinated together to accomplish the same job. Our team members are really nice person and talkable. I find it interesting to discuss about the assigments with them. I find I improved my interpersonal skill and research skills by doing this project and got a deep knowledge about the AIR CANADA. Marketing is so interesting  that it can be applied to every phenomenon happens in the society.

My interpersonal skill was improved. Before meeting, I always book the room and organize the time for meeting. I listen to others ideas before point out my ideas. I raise questions to others when i confused. My research skills are developed because I use a lot of research sites to do a lot of research about  the air canada. I research every attributes of Air Canada like history, service quality, safety, pricing strategy, market share, etc.

If I have another choice to take this assignment. I will definitely more involved. I will do more study and be more responsible for the assignment.

My top takeaway is I understand how a product is applied to a market. And every product has its own target customers. And I am interested in the development of product breadth and product line depth. I think marketing is an interesting subject.

I read Linada’s blog (https://blogs.ubc.ca/linda/) called “A cheaper iphone is coming soon？”  and I found it is very interesting that she picked out how Apple’s price change will influence the target market. When Apple creates a new product, it uses the best technology, including the production processes, Retina screen, and the aluminum alloy integrally molded to provide the best products for the market. It is true that people in developing countries classify apple  as a luxury good, but people in developed countries like USA and Canda see apple as a normal good. So if Apple want to lower the price of the iphone in order to increase the potential customers in developing countries. Iphone will lose its representativeness of luxury，and people will see apple as a normal electrical company. I believe although the profit will increase when the cheap Iphone 6 is realsed. In the long term, however, Iphone will lose a lot of customers from the previous target segment, which would result in a deduction of profit. Meanwhile, if Apple introduce this Cheap Iphone 6 in developed countries, I believe the total profit would increase as people in Canada already see apple as a normal good.

On the other side, because the explosive growth in the smartphone market has now shifted to emerging markets like China and India, where there are few carrier subsidies and most people can’t afford phones that cost $600.

Apple’s decision to offer a $99-$149 phone will reduce the amount of profit that Apple makes per phone.  It will likely reduce Apple’s profit margin. But that’s okay. Apple’s profit margin is still extraordinarily high.

I believe that Market share is not something Apple is concerned about, Apple is more willing to produce great product, introduce new ideas and bring good stuff to the world.