After one term study of marketing, I find marketing is an interesting study of how firms develop a product, product a product, promote a product and generate market share by using the STP strategy.

By doing team projects, I find it is really enjoyable and effective if everyone can raise their own opinions. Team should be coordinated together to accomplish the same job. Our team members are really nice person and talkable. I find it interesting to discuss about the assigments with them. I find I improved my interpersonal skill and research skills by doing this project and got a deep knowledge about the AIR CANADA. Marketing is so interesting  that it can be applied to every phenomenon happens in the society.

My interpersonal skill was improved. Before meeting, I always book the room and organize the time for meeting. I listen to others ideas before point out my ideas. I raise questions to others when i confused. My research skills are developed because I use a lot of research sites to do a lot of research about  the air canada. I research every attributes of Air Canada like history, service quality, safety, pricing strategy, market share, etc.

If I have another choice to take this assignment. I will definitely more involved. I will do more study and be more responsible for the assignment.

My top takeaway is I understand how a product is applied to a market. And every product has its own target customers. And I am interested in the development of product breadth and product line depth. I think marketing is an interesting subject.

I read Linada’s blog (https://blogs.ubc.ca/linda/) called “A cheaper iphone is coming soon？”  and I found it is very interesting that she picked out how Apple’s price change will influence the target market. When Apple creates a new product, it uses the best technology, including the production processes, Retina screen, and the aluminum alloy integrally molded to provide the best products for the market. It is true that people in developing countries classify apple  as a luxury good, but people in developed countries like USA and Canda see apple as a normal good. So if Apple want to lower the price of the iphone in order to increase the potential customers in developing countries. Iphone will lose its representativeness of luxury，and people will see apple as a normal electrical company. I believe although the profit will increase when the cheap Iphone 6 is realsed. In the long term, however, Iphone will lose a lot of customers from the previous target segment, which would result in a deduction of profit. Meanwhile, if Apple introduce this Cheap Iphone 6 in developed countries, I believe the total profit would increase as people in Canada already see apple as a normal good.

On the other side, because the explosive growth in the smartphone market has now shifted to emerging markets like China and India, where there are few carrier subsidies and most people can’t afford phones that cost $600.

Apple’s decision to offer a $99-$149 phone will reduce the amount of profit that Apple makes per phone.  It will likely reduce Apple’s profit margin. But that’s okay. Apple’s profit margin is still extraordinarily high.

I believe that Market share is not something Apple is concerned about, Apple is more willing to produce great product, introduce new ideas and bring good stuff to the world.

Direct selling is the sale of a consumer product or service, person-to-person through independent sales representatives or distributors. Direct sellers are not employees of the company.

They are independent contractors who market and sell the products or services of a company in return for a commission on those sales. While the network marketing is way of doing business in which a sales force earns a commission not only for sales of products and services they personally generate, but also for the sales of others they recruit and bring into the business, which creates a down-line of distributors to develop the market. The network marketing business is not a traditional business. Traditional business is like if you work hard, you get more paid, and no work no pay. However, in network marketing company, if you work hard in the previous 3 years, once you network has been built up in the local market, you will get a great return every year, which means you will have your freedom after you successfully develop a network sales team. This is like building water pipes.

The Amway products are useful and you can make a living with it if you are good with people. The business distributors make money through selling the vitamins, skin care products and home care products to people. The Amway business rewards IBO (independent business owners) for selling products and helping others you sponsor to do the same. The IBOs earn income from retail profit, monthly performance bonuses, monthly and annual leadership bonuses, and other cash and business incentives based on personal and group performance.
I have been doing this business for about four months and I really earns a lot of experiences like how to deal the social relationships, how to practice my presentational skills. And in this business, I have to learn to make a good schedule because I am my own boss in this business. I also get a lot of experiences of management. Overall, I think it is a good marketing business.

Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. A manufacturer can amplify the demand of a product by advertising widely。

A major chicken supplier in Central China has been suspected of selling sick birds to popular food chains including KFC, in the latest crisis to hit the country’s poultry industry. Food authorities in China’s Henan Province recently ordered an investigation into a poultry company that reportedly bought sick and dead chicken from farms, then resold the sick ones to fast food restaurants such as KFC and McDonald’s.  Chinese state TV reports that chickens served at KFC and McDonald’s restaurants in China have been fed illegal, toxic drugs and kept under constant lights to make them grow faster, and thereby provide more profits for their unscrupulous producers. These chickens have a high death rate because of the side-effect of the medicine.

Chinese law requires that chickens that die in the feeding process should be burned and buried on location and must not be transported to other farms or factories. Sick chickens that cannot be cured as regulated should be killed and disposed of the same way. However, many chicken farms don’t have facilities for non-hazardous treatment.

When I saw this news, I was really surprised and shocked. While the company is using dead chicken to make the chicken burgers and chicken wings maybe in an attempt to lower their cost, they ignored the severe consequences  of unhealthy chicken, which may cause several disease. A business owner should viewing customers with a lifetime value perspective, rather than on a transaction-by-transaction basis. While lying to the consumers might be able to bring greater profits at first, once the consumers find out the truth, the business will lose these loyal customers and lose the good will in the market. Being ethical when market or sell the products is essential for businesses not only because it protects the consumers, but also because it allows the business itself to build a trusting and  long term relationship with its target consumers.

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