Companies advertise for many reasons. To create or reinforce a favorable impression of their brand, for instance. But mainly they advertise to sell products. A manufacturer can amplify the demand of a product by advertising widely。
Ever since the debut of the first iPad three years ago, marketers had realized the potential of tablets as a new advertising platform. Today, we have the new iPad. And several features of this new model will help accelerate tablet advertising this year:
It’s got an even better screen. The comfortable size of the iPad screen that’s even better than your high-definition television, opens up even more possibilities for ad formats. Not just new ones, such as interactive ads or apps that are essentially ads. Advertisers can run rich, colorful brand ads in a way that never has worked well on the PC. The ads that appear in iPads and digital tablets seem to be outperforming the traditional printed versions of the ads. Digital obviously offers more opportunities to respond with the interactivity.
While using an iPad, we’re more often relaxed, at rest, or in a mood to discover something. That means we’re more likely to chase an appealing discount, new product, or fun game down the ad click rabbit hole. Advertisers want to court us when we’re receptive to their advances. When we pick up the iPad, we let down our guard, which means these advertisements can more easily attract us when we are using the ipads.
One of the most interesting ads on ipad is the Audi A1. The users are allowed to rotate the car 360 degrees. It’s a simple execution, but is far more memorable than a simple static ad.