POSITIONING-HOW COMPANY’S GET IN OUR HEADS
I decided to save my last blog post for a topic which I have found extremely interesting since day…
“ROOM FOR TEA?”
During our class on social enterprise, something that caught my eye was the way it was defined. We all think…
HAPPINESS IN A BOTTLE; MARKETING DONE RIGHT?
Video credits- to Coca cola Youtube. Through this, coca-cola just connected with millions of people on an emotional level!…
SOLEREBELS OR TOMS SHOES?
Coming across a social enterprise is always an extremely heart warming experience. This is because businesses such as SoleRebel and…
IS CAR SHARING THE NEW THING?
Evo, a Vancouver based company has integrated our new found dependence on all things technology and social media with…
POP-UP BUINESSES
“Pop-Up business”, The term itself sounds so unusual. But what does this mean? what type of a business is this?…
MASTERS OF MARKETING?
Apple , Apple ,Apple. Your phone is apple, your watch is apple, your laptop is apple, your earphones? HAVE to…
LULULEMON: YOGA,PEACE,LOVE, HIGH INVENTORY?
We all know about Lululemon, the company famous for its “yoga inspired athletic apparel ” , that made waves across…
CSC FRAUD CASE
CSC, Computer sciences corporation has been in the public eye following their quite shocking fraud case. “Computer Sciences Corporation is an American…
ETHICS IN BUSINESS
What is/are Ethics ? In layman’s language, Ethics are the morals on which we base our decisions and actions. if…