Evo, a Vancouver based company has integrated our new found dependence on all things technology and social media with our need for transportation.This company recognized that a large chunk of the population needs a car, but doesn’t WANT a car. Let me make that more clear; You have to go from work to the beach for an evening get together with friends, The bus is going to be full at rush hour and a cab is going to be expensive. At this point, you NEED a car. But you think to yourself, Can i really afford it? No, so i don’t WANT a car.
Evo, recognized these exact customer sentiments and very effectively created a service to combat this. Evo allows you to access their Branded cars via a phone app. It tells you where the latest car is, and allows you to unlock it through the app. Then, once you’re done with the car, you just have to drop it off in any “home zone”.This has convenience written all over it. I would suspect that Evo used a value proposition chart and very keenly recognized the customer pains they’d be relieving and how they would add to customer gains!
https://evo.ca/
