In case you haven’t heard, the new James Bond movie is out. But what does a major film release such as this have to do with the corporate world? The answer is simple: movies, which are a part of the media, have an inordinate amount of influence on trends, and in the marketing world trends are all the difference between a booming and busting business.
Asda has reported a 68% increase in suit sales due to what is being called the “James Bond Effect”. Suits have been flying off the shelves due to British men channeling arguably one of the coolest characters in film. Men just want to be him, and that has a positive effect on the sales at Asda, and other suit retailers. Maybe our culture is too easily influenced by the goings-on in the media, but if you’re a suit supplier right now, you probably aren’t complaining.
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