Hi all!

My name is Roosa, and I’m a blogaholic. On an average I read about 50-70 blogs more or less daily but I have never crossed over to the other side and actually written one. Most of the blogs that I read are fashion, lifestyle, cooking, or travel blogs, and I am so excited to finally be writing a blog that will most likely cover all these topics, with a twist of marketing!

Besides blogs, another huge interest on mine is fashion and design. And often these two go hand-in-hand, at least in the world according to Roosa. As I started thinking about marketing concepts, the marketing mix, and the four P’s, linking them to fashion popped instantly to my mind.

One of the four P’s is Promotion. Promotion is bringing the product to the attention of the customer, as we all know. Blogs are a huge part of fashion promotion today. Before the blogging trend really took off about 5 or 6 years ago, fashion marketing was basically dependent on fashion shows, fashion magazines, and billboards.  The marketing directors and PR firms of different designers and labels (high end and high street) had to rely on customers to first buy a magazine for a good $5-10, and then only hope that the customer would spot the garment on one of the pages, and get inspired to by it.

Now in the world of blogging, fashion promotion is more visible than ever and easier than ever. Almost all fashion bloggers, that have made a name for themselves either internationally or domestically, promote products of various designers and labels. The banners and sidebars are full of commercials, companies send samples for bloggers to wear and display photos of them on the blog, and some designer labels have even gone to the extreme of collaboration with the blogger; having them as models or even as co-designers.

Of course, this is not cheap for designers, but it is easier to get a blogger to show your stuff in a picture than to convince Anna Wintour that your clothing is worth displaying on the pages of Vogue, and most importantly it is way more accessible to a huge public. Most blogs have several hundreds of thousands of hits per day, which brings the number of hits to tens of millions in a month. That kind of publicity is hard, if not impossible, to reach with any magazine.

Here’s one of my all time favourite:

Chiara of The Blonde Salad, whom collaborates with Alberta Ferretti.

Until next time,

Roosa xxx

Pictures: Google