Hi All,

As a fashion enthusiast and serial online shopper, my daily web surfing route goes through blogs, high street fashion online stores and ends to the mother of all online fashion stores – Net-a-Porter. Net-a-Porter or more familiarly known as NAP, is a high-end fashion online retailer founded by Natalie Massenet in 2000. Natalie, who is a former fashion magazine editor and stylist, realized that women want to buy their clothes, whether high-end or high-street, quickly and without a fuss.  Many industry professionals were convinced that a designer online store, that offers some of the most exclusive and expensive labels out there, would never succeed but Massenet knew otherwise.

At the beginning of this year, when NAP was celebrating its 10-year birthday, they announced that they would open a new extension to their online retail business; a online clothing store targeted for men called Mr-Porter. This companion of NAP includes high-end designer brands that offer labels targeted especially for men.

As many other companies, NAP has realized the growing target market of urban men that care about their appearances and what they wear, and decided to tap into that market segment. The site is very masculine, yet sophisticated and modern, just like their target customer. Also, the clothes selected to the store are tailored to their ideal customer – classic and modern pieces many with a twist (in other words, you won’t find Ed Hardy from this store).

Extending its business to new target markets will increase the power that Net-a-Porter already holds as a leader in the high-end online retail market. Now, I am just anxiously waiting when the Baby-Porter will be launched;)

Until next,

Roosa xxx