Packaging is a very important marketing strategy to glamorize company’s product in order to attract the consumer’s attention. Sometimes a wonderful packaging idea could save a company’s life. For me, I will judge a product by its packaging before buying and choose the product with an attractive packaging when products that are available have a same value to me.

This is a packaging design from German firm Kempertrautmann, when Converse wanted to launch some new laces for its classic All Star trainers. The designers said these fun bags made the product even more desirable. They are not only eye-catching but they are also environmentally friendly as they are made from recyclable material. After Converse used this packaging,  its sales increased by 15% during the campaign.

I will show you more wonderful packagings below.

Has your sandwich ever been stolen during school? If the answer is yes, then this innovative sandwich bag could be the answer to your problems. The plastic bag with ugly spots made the sandwich look as if it has gone mouldy. If you use this bag, no one would want to steal it.

To be honest, this is one of my favourite packaging designs. The firm Weird Clothing package their pants like pieces of meat in a supermarket. I know my taste is kind of werid, but this packaging idea is so brilliant.

During the team assignment 2, our team found EA has three consumer segments in North America market. They are frequent male gamers aged 18 – 40, casual gamers 12 and under with parents in generation X and casual female gamers over age 18. I was responsible for frequent male gamers aged 18 – 40. Here are some thoughts according to my research.

Frequent male gamers aged 18 – 40 are the mainstays of North America’s video game market with a significant expansion in recent years. The average male gamer grew up playing video games throughout his childhood and is likely to be educated 6 and earn about $35,000-$75,000 per year. A typical individual in this segment has been gaming for approximately 16 years, and is likely to be in his mid-30’s. According to the Entertainment Software Association, 42% of game players in North America believe that computer and video games give them the most value for their money, compared to watching movies, listening to music or renting DVD’s. This segment have also been observed to have increased  hand-eye coordination and visuo-motor skills, according to International Weekly Journal of Science. Frequent gamers are able to better resist distractions, are sensitive to information in their peripheral vision, and are able to count briefly presented objects, than non-players. This segment enjoys playing  games in social settings with friends, with 62% of gamers playing online or multi-player. According to Clay Routledge, Ph.D., gamers who played a social games such as Farmville, compared to those who played a neutral game such as Room Escape, were more likely to engage in friendly behaviors, such as keeping the door open for people behind them at the entrance. Frequent gaming however, according to Journal of Interactive Advertising, cause some gamers to become more impulsive than their non-gaming counterparts.