PROJECT ARA – Expansion on Mike Choi’s Blog post
To further expand upon a blog posted by Mike Choi titled ‘Project ARA’ (Link posted below).
Though project ARA will feature a revolutionary new type of technology in the smartphone industry, the smartphone maker, Motorola will not be the sole producer of these smartphones. The design patent is held by Dave Hakkens who is currently collaborating along with Motorola for this product. Mr Hakkens, openly stated that him and his company are willing and able to collaborate with other companies who also wish to develop similar smartphones.
Motorola will be able to secure a relatively large market share as a result of the first-mover advantage it will possess, however it won’t be long before the smartphone giants i.e. Apple and Samsung step into the market to gobble up the market share.
The product and its features may seem very new and appealing however the question is, are people willing to purchase these kinds products? Though the online polls seem rather promising, the ambiguity factor regarding the price of the product and the complexity of its usage may just end up hampering its sales. What do you think?
Sources:
http://www.cbc.ca/news/technology/motorola-s-modular-smartphone-project-ara-unveiled-1.2287283
Picture Source:
http://cdn.androidpolice.com/wp-content/uploads/2013/10/nexusae0_2013-10-29-15_09_39-Phonebloks-The-next-step-YouTube.png
Mike Choi’s blog post URL:
https://blogs.ubc.ca/mikechoi/2013/11/13/project-ara/