Target brings a new identity to the retail business in Canada

Recently the American company Target announced their occupation of 220 Zellers stores in Canada. This gigantic takeover is creating new competition in the Canadian retailer market, particularly between Target and Walmart. Shasin Hamal believes that Target should establish themselves in different locations that are more accessible to lower-income families. The competition doesn’t matter because of the steady Canadian economy and thus all the companies will remain successful.

I believe that Target will not bring competition to the Canadian retail industry, but rather it will recharge it with positive energy. An article in Canadian Business Online states: “Canada is currently littered with sad-sack shopping plazas formerly anchored by Zellers. You can recognize them by the peeling paint and the potholes in the empty parking lots. But come this spring, those lots will once again be full, the cash registers will sing, the aisles will buzz with eager shoppers. I would imagine the other stores in those plazas are looking forward to this.” I believe the Canadian market will pick up rapidly with the arrival of Target. Retailers will share customers, while thousands of workers are being hired, boosting the Canadian economy further.