RIM just launched an online music community platform called BBM Music. Since BBM Music is integrated with blackberry messenger, the phenomenal application, this seems a great opportunity of social engagement for blackberry users. BBM Music allows users to create their music profile by selecting 50 songs from a catalogue of millions, and then expand their profile by adding friends and getting access to their 50 songs, too.

This is how RIM describes BBM Music: ‘BBM Music makes your music collection social! With BBM Music, you can create a music profile of your favorite songs that all your BBM Music friends can listen to – and in return you can enjoy all of your friends’ profile selections. That means the more friends you have, the more music you can enjoy! You can listen to full tracks, create playlists, have conversations about music, and even listen to music offline’. You can watch the ‘How to demo’ here!