Samuel Tjandrawinata's Blog

Commentary: ‘An Ethical Dimension of Corporate Sustainability’

Posted by Samuel Tjandrawinata in Growth, Innovation, Strategy

I have had differing views on the purpose of a corporation – first, one month ago as I blogged about business ethics, and then as I read Mark Kramer and Michael Porter’s article about creating ‘shared value’. Grace Cheng’s blog post on Tiffany and Co’s corporate social responsibility strategy captures my view that businesses can create societal benefits and simultaneously drive productivity and growth. Here are some of my comments: Profit maximization. I agree with Grace that growing competitive pressure saturate global markets and consequently, businesses have been narrowly focusing…read more

Oct.25

Two Lessons from GoPro

Posted by Samuel Tjandrawinata in Innovation, Marketing

What could you do if you know that the market for digital cameras has matured? Develop the world’s most versatile camera for extreme action photography. At first sight, this may seem odd, but that’s what Nicholas Woodman did with GoPro. There’s no doubt that developing a small high-performance camera is an innovative idea. Yet, to turn such an idea into reality and influence customer decisions is the real challenge. My research suggests two important lessons businesses can learn from GoPro’s marketing approach. A BLUE OCEAN STRATEGY: When I evaluate what I want in a…read more

Oct.12

Taseko Mines’ trapped expansion

Posted by Samuel Tjandrawinata in Strategy

The case as to why First Nations declared a large area of a proposed New Prosperity mine at Fish Lake as a tribal park is clear. The Tsilqhot’in National Government exists to promote and stimulate the socioeconomic wellbeing of the Tsilqhot’in people through legal acts. The ultimate goal: to “protect and preserve the Tsilqhot’in cultural tradition, land and resources”. So, the question is, what happens to the $1.1-billion New Prosperity copper gold-project? Here are some of my thoughts about Tsilqhot’in’s declarations. Macroeconomic Forces vs. Key Trends On the one hand,…read more

Oct.05