McDonald’s and the Path to Environmental-Friendliness

McDonald’s is a multi-billion dollar company which has been a key player in the market for fast-food chains for many years, but will it be able to keep up with the growing demand for healthy food and sustainable living? McDonald’s has had a successful history of cheap prices and efficient dining experiences, but they may need to step up their business strategy so they can update their brand image, and counteract some of the negative connotations surrounding their brand name (such as the China meat scandal in 2013).

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McDonald’s is a prime example of a company with a name that is very prominent in society today, but that is also fighting a battle to remain relevant in its’ industry. Their will be increasing pressure on companies like McDonald’s to improve the quality and sources of their food, while maintaining their low prices. McDonald’s has already begun making changes in sourcing their products and using more sustainable methods of production. The next step would be to advertise the company’s focus on sustainability and healthiness even more, perhaps changing the packaging of their products so they appear more environmentally-friendly (e.g. using more neutral colours so that customers associate McDonald’s with recycling and renewable products).  McDonald’s is prevalent part of society, and if they take the right steps now they will continue to succeed in the fast-food industry.

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References

http://www.ibtimes.com/mcdonalds-china-will-continue-use-scandal-ridden-meat-supplier-osi-group-1639312

http://www.forbes.com/sites/greatspeculations/2014/09/11/mcdonalds-faces-declining-sales-in-asia-after-china-food-scandal/

http://www.huffingtonpost.com/jim-slama/mcdonalds-can-make-histor_b_5753098.html

http://www.businessinsider.com/mcdonalds-ceo-on-company-strategy-2014-8

http://www.aboutmcdonalds.com/mcd/sustainability/sourcing.html

http://upload.wikimedia.org/wikipedia/en/c/c5/McDonalds-Brentwood.jpg

http://guardianlv.com/wp-content/uploads/2014/02/mcdonalds-650×494.jpg

The Ethics Behind Unsafe Working Conditions

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Although many businesses and companies seem to run successfully without compromising their ethics, their are others which cross the line into morally unstable business practices.  In April of 2013, a Joe Fresh factory in Bangladesh collapsed killing over 300 people.  Loblaw, the company that owns Joe Fresh, publicly announced changes in their company’s rules in regard to building safety regulations and offered some compensation to the families of the victims.  Although these efforts may have helped prevent similar accidents later on from their company, the fact remains that the factory where their products were being produced was not safe to begin with.  Do businesses that choose to manufacture their products in countries overseas (such as Bangladesh) not have a social responsibility to keep track of the working conditions for their employees?  Should they not feel ethically obligated to keep the working standards for their employees at a safe level?  Although it seems doubtful that all businesses will tighten their regulations enough to prevent any future incidents similar to this one, hopefully there will eventually be enough pressure placed on the companies which still take part in undesirable business/business dealings to end unethical practices all together.

 

References/Sources:

http://www.huffingtonpost.ca/2013/04/29/joe-fresh-factory-collapse-loblaws_n_3177239.html

http://www.huffingtonpost.ca/marni-soupcoff/bangladesh-factory_b_3216281.html

http://www.huffingtonpost.com/2013/05/03/loblaw-bangladesh-factory-collapse_n_3209620.html

http://www.stylelist.ca/2013/04/03/the-orange-story-joseph-mimran-explains-joe-freshs-famous-logo/