As discussed in the blog post “Innovation and Sustainability: Ethics and Efficiency,” the use for sustainable and energy efficient sources has become more important over the past few decades. We often need to remind ourselves that we do not own all energy or sources of energy, and that we have to try to be responsible in our uses of them. The blogpost brings up the argument that some people use against ‘green’ products, which is that they are often more expensive than their non-‘green’ counterparts. Although this may be true in some cases, products which are energy efficient are often more economical in the long run. In my opinion, one also should determine the opportunity cost of using in-efficient products and non-sustainable energy, as even if the cost of a ‘green’ product is higher now, it may pay off more over time. Businesses which use and make environmentally-responsible energy sources and products can now use it as an advantage in marketing, as it has become an attractive factor which consumers look for in products. Overall, environmental-friendliness is beneficial to businesses, both in the eye of the public, as well as in terms of maintaining ethical practices.
Sources
http://blog.iese.edu/ethics/2014/10/02/innovation-and-sustainability-ethics-and-efficiency/
http://www.solarpowernotes.com/images/sustainable%20energy.jpg
https://www.oceantradelines.com/upload/pages/picture_1-20140313015206.jpg