Overall, the Marketing Plan Assignments proved to be a great experience with many great benefits. I liked the fact that the assignments framed the topics that we were learning class, making them almost seem like a review and real life application. This ultimately made it easier to study for exams, as the assignments force me to understand testable models and linked them to an application which made all the material easier to remember.

I learned that because this project had many stages which built on each other, it was essential to understand the class information behind each part in order to link it to the next stage. Due to each assignment requiring research and group discussion, I also learned the importance of scheduling appropriate times and dates, as group discussion was vital to completing the assignments.  This lead way to understanding the importance of group discussion, not just for the assignments, but als0 f0r studying purposes. I now better understand my style of studying and how to prepare for exams, these discussions also allowed me to work on my analytical and debating skills. Also, I have learned for the next time I do group work, to agree to one or two designated times a week to have mandatory meetings. This would allow for work to be done regularly and no cramming towards due dates.

The most important thing I learned about marketing and my largest takeaway, was the fact that there is a lot more to it then just promotional and advertising aspects. That’s right, I was one of those ignorant people! This misconception was blown out of the water during the first marketing class when we began our discussion about situational analysis, making class very interesting, as everyday I seemed to learn more things about marketing that I had no previous knowledge about.

I am sad to see class end, but I look forward to taking more classes with Professor Tamar!