Google-owned Motorola is still trying to position itself in the smartphone market. Since sales of Motorola’s high-end smartphone the Moto X have been slow, the company decided to switch to the lower-end market and create a less expensive phone, with the limitation that it won’t release the phone in China, the biggest market for low-end phones in the world.

The Moto G will cost $180, and is believed to have a potential customer number of 500 million in places like Brazil and Chile. The phones appeal is based around Google’s embedded services such as Google Play, however in China Google is banned, limiting the smartphone. Dennis Woodside, the chief executive of Motorola said: “Our ability to compete there is a bit constrained. Moto G won’t be offered in China.” Motorola believes that the phone will appeal to people outside of China as it differs greatly from cheap smartphones with a 4.5 inch high-resolution screen and run will run the latest Android software to support the latest apps on the market.

This phone is a gadget with a mission of spreading Google’s services around the world. “Google’s mission is to organize the entire world’s information and make it universally accessible.”

Work Cited:

Chen, Brian X. “Motorola to Offer Moto G Smartphone Aimed at Emerging Markets.” The New York Times. The New York Times, 13 Nov. 2013. Web. 17 Nov. 2013.