During the first 24 hours on the market, Sony’s new PlayStation 4 video gaming console sold 1 million copies. The consoles went on sale Friday in the U.S. and Canada and will launch the gaming console in Latin America and Europe on November 29th. Sony said that it expects to sell 5 million units by the end of its fiscal year in March. 
The PlayStation 4 is Sony’s first new gaming console to come out since the PlayStation 3, seven years ago. It faces competition for gamers’ time and attention from Microsoft’s Xbox One, which goes on sale this week, as well as smartphones, tablets, and other gadgets. The entry of new gadgets into the gaming industry might affect how much consoles Sony sells, as in years prior such as 2007 they weren’t as developed.
This entry of new devices in the industry will most likely have an impact on sales; however I believe that due to the strong brand positioning that the Sony PlayStation has created by a reputation for being a device that pushes the boundaries of visual graphics and gaming experience, sales shouldn’t be affected drastically. Customer loyalty will also affect sales.
Works Cited:
“Sony Sells over 1M PlayStation 4s in First Day.” The Miami Herald. N.p., 17 Nov. 2013. Web. 17 Nov. 2013.
PlayStation 4. Digital image. Playstation. N.p., n.d. Web. 18 Nov. 2013.