Reading has taken a turn as technology has made it possible to read without ever picking up a book. And its about to get a whole lot easier as Google’s Google Books project won the copyright’s fair use doctrine which means they are now able to “scan millions of books to build a book search engine”. Google’s goal is to make lives easier by providing access to a huge pool of books while also helping consumers discover unknown books.
Google is implementing this project as a way of expanding their business canvas model and increasing the revenue. Google Books will provide a new revenue stream for the company with new opportunities for advertising and partnership. Google, being the big search engine it is, has valuable data on what the consumers are searching regarding books. This will be valuable for bookstores, as they want to know what books readers are searching up. Google Books adds on to the every growing business of the digital market, as you don’t ever have to set foot in a library or touch a book again.
Lee, Timothy B. “Google Books Ruling Is a Huge Victory for Online Innovation.” The Washington Post. N.p., n.d. Web. 17 Nov. 2013. <http://www.washingtonpost.com/blogs/the-switch/wp/2013/11/14/google-books-ruling-is-a-huge-victory-for-online-innovation/>.