Will the Sony Ericsson Xperia Play change the market share of the smart phone?
by shengyuanfang ~ February 24th, 2011. Filed under: Uncategorized. Nowadays, due to widespread use of smart phone the market share for Cell Phone Company has been changed dramatically; the most popular smart phones in North America are Iphone and Blackberry. Even though in the worldwide Nokia has the greatest market share, it seems that there is a less contribution from North America.
However, Sony Ericsson wants to join the competition to increase the market share in North America. Due to the success of PSP, the company wants to add the features from PSP to their phone product which is Xperia Play.
It just looks like PSP go, but it is a Cell phone the only different between PSP go and Xperisa Play is the phone call feature, which is similar to the different between Iphone and Itouch. PSP is so popular in North America; nevertheless, I do not think this new product will be successful for the following reasons.
It seems that the Sony Company wants to copy the success of Iphone. However, there is a big different that their positions. For the Iphone, the first feature is it can make a Phone call, and then there are lots applications to make this product more capable. As can be seen from the picture, the Xperia Play is just a new version of PSP go except the phone call feature.
The reason of PSP’s success is that it really provides an excellent entertaining experience, but Xperia Play decreases its competitive advantage. The reaction is really slow when you play a game on the Xperia Play, and the battery only provides a short period of working. The position of this product is that it can play games first; then, it also can make a phone call. If people can not get the entertaining experience that they are looking for, the product will not be success.
As someone say, he prefer to have a PSP and a cell phone rather than Xperia Play.