With the development of Internet technology,we enter the new area of E-commerce. Nowadays,  the online shopping is exploding around the world. From the article Online Shopping Trends we know the past, present and future of this new industry.From 1996,the industry is growing gradually with better price, place, product and place. Online shopping provide a way to buy smartly.

Most company provide many kinds of products with variable size, color, style, price to feed different need. That means, each branch must shoulder the pressure to display a huge volume of product. Even the big shop can’t contain all the newest product with their classic one at the same time.Manager have to choose the product everyday. But the online shop can contain all the products at the same time cause they are not limited by the size of shop. The cost to display one more product on online shop is only to add some picture and description.Otherwise, the retail face the risk of sold out, they lack the size or style the consumer want. But usually the online shop connects to their main factory, with the full supply, it is the last one to face the sold out. Since the quality of product is undifferentiated and quantity is not limited by the size of space, online shopping do a better job in providing enough goods for consumer’s need.

Is that means the online shop is doing perfectly on the display of product? No, it facing the problem of over-advertising. The technology such as photo shop, video making help the marketing process that  make  the products looks better so sales better. But  sometimes the product also looks much better than the reality. The consumer facing the risk of color difference, size problem, the misunderstanding of material. The problems will lead to a loss of consumers as they lose the trust to online shopping, even hurt the brand.

♥ Online Shopping Haul + Tips For Shopping Online ♥

http://youtu.be/sy4q7Z_UfIM