Comm 296 is a pivotal course to me that change my ideas of commerce. At first, i thought commerce is boring just like mathematics. But Marketing opened a brand new door for me that guide me into the real commerce world. It is exciting and interesting for me to learn Marketing. And i decided to choose Marketing as my specialization after i learned the course.

Marketing is not only about transaction to transaction, but further more, it puts attention on how to build a long term relationship with customer and supplier. It broaden my vision that the type of business may not only be profit-oriented. Otherwise, there are many ways to make a company successful. The most attractive part for me is how to do the promotion. In fact, in daily life, we face promotion nearly everyday. But, i never really pay attention to it and never analyse the benefit or drawbacks of one particular way. After i learning Marketing, i found business really relates to use so close. In the grocery, i start to focus on the POP(Point of Purchase). I observe the kinds of product each retailer provide and customer’s buying behavior. That really makes me feel the knowledge is applicable. We are no more learning things that we never gonna use. But in contract, every single point of marketing i studied in class is able to change the business situation.

I really appreciate my teacher Tamar Milne, she gave a new vision of commerce. Inspired me to pay more attention to every detail. She provide me a great way to study and apply into the real world.  I also really appreciate the contribution all my classmates have done to the class. They gave me different view of commerce.

Although  most regular online shoppers realize that the price they received online is cheaper than the retailer, and also, the kind of product is more complete with least risk of running out.   As regular shoppers, they prefer buying online with convenience. But  there is still a lot of potential consumers that still wait outdoor and watch, the potential market will help the company share the market and realize the growth. How can a E-commerce company promote?Focus the loyalty consumer while pay focus to potential consumers at the same time.

5 tips of ecommerce promotion illustrates five tips about how to run ecommerce promotion. To begin with, get a campaign plan. As segmentation, the company should think about the goal they want to realize. To increase the number of orders placed by existing customers? Or to increase the number of new consumers? If the goal is to increase the sales made by existing consumers, the loyalty program should run in a right way. To give consumer a email full of sales information everyday is not a right way. As the huge information full of only product information is disturbing, in contract to help the company make profit, it sometimes make consumers generate negative feeling and set company mailing into junks directly.  A better way is to make the email becomes a beautiful booklet if the company still wish to contains huge product information, a booklet contains beautiful pictures looks like magazine will be better. Otherwise, the company should remember to greet its consumers regularly, not only through a machine sending email but make a warm call. Asking consumers to provide feedback is a great way to help the improvement of service and product, as a reward, give consumers free sample to encourage the behavior. The sample also has the function to promote the product as the consumers find the sample works great.

http://youtu.be/m1zw91NNJ9Q

After discussing the advantage of product variety, it is clear that online shop has a great ability to display huge volume products at same time, but the limitation also shows up, shop need to find a proper way to display there products, no misleading information but make their product shine. What attract both consumer and businessman so deeply in this industry? The price plays a key role.The cost of business runner and also the cost for consumer’s buying behavior all affect the price.

Online shopping behavior is smart on cost for both business and consumers. For a new online shop to enter, the preparation is much easier then a retail. The most important thing is to find a great location, the shop’s revenue depends on location heavily. A shop that near the community, CBD or large factory that with stable, large volume crowd will get more profit, but also, with higher cost no matter the business holder choose to rent or buy. It is hard to find a shop location, for alliance business, to start a new Tim Hortons shop, the franchises usually have to wait for one year to find a real good place for business. The cost for searching, having the location and the daily expense is a heavy burden, while for a online shop, the cost for location was to register a domain and find a web host. The decoration fee becomes the web design fee if the designer is asked. A good shop requires change decoration to follow the trend, and also, during the festival, to have some special setting is pivotal. But for online shop, the designer just have to new virtual material.The payment methods, is different between online shop and retail, for online shop, most payment are done through Paypal , Google checkout or other system, that means extra service fee generate. Also, the tax for online shop and retail is different. All those factor makes the cost different.

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Information from:http://onlinebusiness.about.com/od/onlinebusiness101/a/startinganonlinebusiness.htm

With the development of Internet technology,we enter the new area of E-commerce. Nowadays,  the online shopping is exploding around the world. From the article Online Shopping Trends we know the past, present and future of this new industry.From 1996,the industry is growing gradually with better price, place, product and place. Online shopping provide a way to buy smartly.

Most company provide many kinds of products with variable size, color, style, price to feed different need. That means, each branch must shoulder the pressure to display a huge volume of product. Even the big shop can’t contain all the newest product with their classic one at the same time.Manager have to choose the product everyday. But the online shop can contain all the products at the same time cause they are not limited by the size of shop. The cost to display one more product on online shop is only to add some picture and description.Otherwise, the retail face the risk of sold out, they lack the size or style the consumer want. But usually the online shop connects to their main factory, with the full supply, it is the last one to face the sold out. Since the quality of product is undifferentiated and quantity is not limited by the size of space, online shopping do a better job in providing enough goods for consumer’s need.

Is that means the online shop is doing perfectly on the display of product? No, it facing the problem of over-advertising. The technology such as photo shop, video making help the marketing process that  make  the products looks better so sales better. But  sometimes the product also looks much better than the reality. The consumer facing the risk of color difference, size problem, the misunderstanding of material. The problems will lead to a loss of consumers as they lose the trust to online shopping, even hurt the brand.

♥ Online Shopping Haul + Tips For Shopping Online ♥

http://youtu.be/sy4q7Z_UfIM

As the market become more and more competitive, firms hope to find a quicker to impress the consumers and  increase profit.As the result, Communication through different media becomes a important part in marketing process. Advertising play an pivotal role to encourage consumer’s buying action. With no doubts, the birth of advertising is a big progress for marketing, but at the same time, the false advertising appears. The advertising with misleading and exaggerated information may increase the profit, but, should we do this?

The article “Misleading advertising on the rise” shows that false advertising is increasing. The reason is simple, firms aim to have a higher market share and make more profit. To be more competitive, firms must have a better way marketing.Misleading advertising usually use methods such as hidden price,misleading illustration or incomplete comparison to make their product attractive.

The firms, consumers and supervision department are all involved in a competition now. Firms try to mislead consumers while consumer don’t want to be fooled. The supervision department is responsible to protect consumers, and make the market be fair and reliable.

Unfortunately, the situation is still exacerbating. The over competition make market a mess. Once a firm use false advertising and realize the marketing goal, the other firms start to follow. For the supervision department, they need evidence to prove the falseness is existed in the advertisement. But without enough technical support, it is difficult.

Misleading advertising may increase the sales temporally,but truth will out. Once the false advertising is found, the company will definitely lose consumer’s believe and hurt the brand. The company must be guided by both the interest and ethic.Marketing uses smart strategy but not the immoral strategy.Truth is the only thing we should tell .The company who cheat on consumers may get benefit once but lose forever.

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