Comm 296 is a pivotal course to me that change my ideas of commerce. At first, i thought commerce is boring just like mathematics. But Marketing opened a brand new door for me that guide me into the real commerce world. It is exciting and interesting for me to learn Marketing. And i decided to choose Marketing as my specialization after i learned the course.

Marketing is not only about transaction to transaction, but further more, it puts attention on how to build a long term relationship with customer and supplier. It broaden my vision that the type of business may not only be profit-oriented. Otherwise, there are many ways to make a company successful. The most attractive part for me is how to do the promotion. In fact, in daily life, we face promotion nearly everyday. But, i never really pay attention to it and never analyse the benefit or drawbacks of one particular way. After i learning Marketing, i found business really relates to use so close. In the grocery, i start to focus on the POP(Point of Purchase). I observe the kinds of product each retailer provide and customer’s buying behavior. That really makes me feel the knowledge is applicable. We are no more learning things that we never gonna use. But in contract, every single point of marketing i studied in class is able to change the business situation.

I really appreciate my teacher Tamar Milne, she gave a new vision of commerce. Inspired me to pay more attention to every detail. She provide me a great way to study and apply into the real world.  I also really appreciate the contribution all my classmates have done to the class. They gave me different view of commerce.