Nowadays, as the living path is accelerating day by day. We dont have enough free time for ourselves. It makes us stressful but also make the advertising team of different copanies feel very nervous. They can design a moive-like advertising but do the audience really have time to look it patiently? Especilaly for the convinient goods or inferior goods, people wont consider it for a long time. How can the advertiisng impress the audience?

Betty Wang in her blog First Impression introuduces a interesting phenomenon named First Impression.First impression defines the fact that people usually have a personal judgement about one particular thing during the first serveral seconds they meet it.

As the society is so busy, we are busy buying and selling. How to make the advertising more effective? We cant wait 10 years for the customer and potential customer know how good is our product by their actual using. The business will run out :-(.  Not a lot compay have a long history and they always have new product that hope to be known as soon as possible to start a great selling record. To love in first sight is our pursuaing. Not only the products but also the advertising. We should find out the segment and target it, provide a easy-understanding but really impressive advertising.

Catch their eyes! Do the marketing!

http://youtu.be/gp7W6wV-obs

https://www.youtube.com/watch?v=aoRD1wmvwUc