Although  most regular online shoppers realize that the price they received online is cheaper than the retailer, and also, the kind of product is more complete with least risk of running out.   As regular shoppers, they prefer buying online with convenience. But  there is still a lot of potential consumers that still wait outdoor and watch, the potential market will help the company share the market and realize the growth. How can a E-commerce company promote?Focus the loyalty consumer while pay focus to potential consumers at the same time.

5 tips of ecommerce promotion illustrates five tips about how to run ecommerce promotion. To begin with, get a campaign plan. As segmentation, the company should think about the goal they want to realize. To increase the number of orders placed by existing customers? Or to increase the number of new consumers? If the goal is to increase the sales made by existing consumers, the loyalty program should run in a right way. To give consumer a email full of sales information everyday is not a right way. As the huge information full of only product information is disturbing, in contract to help the company make profit, it sometimes make consumers generate negative feeling and set company mailing into junks directly.  A better way is to make the email becomes a beautiful booklet if the company still wish to contains huge product information, a booklet contains beautiful pictures looks like magazine will be better. Otherwise, the company should remember to greet its consumers regularly, not only through a machine sending email but make a warm call. Asking consumers to provide feedback is a great way to help the improvement of service and product, as a reward, give consumers free sample to encourage the behavior. The sample also has the function to promote the product as the consumers find the sample works great.

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